Kraft Foods – Mr. Peanut 100th Anniversary
Weber Shandwick Worldwide

Kraft Foods, the world’s 2nd largest food and beverage company wanted to celebrate 100 years of Mr. Peanut.  This larger-than-life sculpture was created by USR.  It was placed in Kennedy Plaza, across from Atlantic City’s Boardwalk Hall on what is now known as Planter’s Way.  The unveiling was successfully attended by Atlantic City dignitaries, the media and many Boardwalk guests.